Infarm
Indoor Urban Farming

Visual Identity & ongoing design
Infarm – Indoor Urban Farming, Berlin, 2017
Collaboration with Gila Kapla

Infarm is a dedicated team of plant scientists, farming innovators, industrial designers, IT specialists, engineers, architects, chefs, marketing, and business experts. The company builds smart, modular farms suitable for any space and client demand. Infarm’s smart vertical farms mimic dynamic natural ecosystems to provide plants with the perfect environment to flourish. Varieties from around the world, available in one's own neighborhood.

Infarm’s visual identity follows a merge of contradictory features: a clean high-techy, premium, urban look, with a natural, organic, regional approach. A clear and bold approach was defined. It is bold in its execution and attention to detail, but it is not loud – it is refined. It is geometric in its type and layout choices but it embeds soft organic graphic elements and icons.