Visual Identity for a film festival
Sapir Academic College, Israel, 2012
Freelance project for The League studio
New visual identity for the annual cinema festival, held since 2001 at the Israeli southern town, Sderot. While the relaxed and observing golden camel is the focal point of the new logo, the bilingual typography tells the cinematic story, using a Western-like typeface inspired by the Mandatory Palestine days (1928-1948).
“South” means far more than just location – it is a worldview implemented in a cinema that is low on funds, but rich in humanity. “The South” is a metaphor for creation taking place in a peripheral area, without inferiority complexes, and with an ambition to spark off a critical dialogue with the hegemonic center.