Five Moments
Trajectories in the Architecture of the Tel Aviv Museum

Visual identity & icon design for an architecture exhibition
Created at Noam Schechter studio with designer Nitzan Ron

Tel Aviv Museum of Art, Israel, 2011

The opening exhibition of the new architecture gallery in the Tel Aviv Museum of Art, celebrated the architectural history of the museum, from its founding in 1932 until the opening of the Paul and Herta Amir building in 2011 (curators: Dr. Yasha J. Grobman, Arielle Blonder).

The exhibition’s visual language emphasizes the essence of the different architectural styles in each building. Each building was reduced and represented by a distinct graphic shape, that helped guiding the way through the exhibition space and its catalog.