Sholem Asch Museum


Visual Identity & ongoing design
MoBY: Museums of Bat Yam, Israel. 2019

Collaboration with Nitzan Ron








The Sholem Asch Museum is a research center for the written word, offering contemporary theoretical and practical research. The former residence of writer Sholem Asch is part of the Museums of Bat Yam complex. Inspired by Asch’s oeuvre and personality, the Sholem Asch Museum is a center for encounters between cultures, languages, religions, and the arts.

The museum’s new logotype incorporates Asch’s name in five (!) languages and fuses them into one memorable signature (Hebrew, Yiddish, Arabic, Russian, English). It hints towards Asch’s cultural and historical background, but also emphasises his deep interest in aspects of the written word and languages.















As part of the museum re-opening in 2019, a new permanent exhibition was installed. For the opening, a system of programs, maps & bookmarks in five languages was designed, in addition to posters and invitation for the ongoing event taking place at the museum.